Top Story

e4m_logo.png

Home >> Media - TV >> Article

<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>Real to go on air from March 2

13-February-2009
Font Size   16
<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>Real to go on air from March 2

Real, the new Hindi entertainment channel by Real Global Broadcasting would be launched on Monday, March 2, 2009. The channel can be down linked from IntelSat-10, 68.5 Degree East, and will be a digitally encrypted pay channel. Being a 50:50 joint venture between Alva Brothers Entertainment and Turner International, it will be a part of the Zee Turner bouquet and will be available across the country on cable systems and digital platforms.

Sunil Lulla, Director, Real Global Broadcasting Pvt. Ltd. said, “REAL will start with daily three hours of original programming with a dynamic blend of fiction and reality shows. He further added, “REAL is a smart, fresh and distinctive Hindi entertainment channel for the Neo-Indian who is the urban oriented, outward looking and progressive Indian seeking an alternative, which is not the current stereotypical. Our shows are a vivid testimony of the distinctive offering we have for the Indian viewer.”

The channel is beginning with programmes such as ‘Poker Face’, which would be aired Monday to Sunday at 8 p.m; ‘Vicky Ki Taxi’, a weekly drama that would be aired every Friday at 9 p.m; ‘Hindi Hai Hum’ that is on the Monday to Thursday 9 p.m slot and ‘Sarkaar Ki Duniya’ that is on the Monday to Friday at 10 p.m slot.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by