Top Story


Home >> Media - TV >> Article

<img src= align=left border=0>India TV forays into interactive media; appoints Arvind Mahendru as Senior VP, New Media

Font Size   16
<img src= align=left border=0>India TV forays into interactive media; appoints Arvind Mahendru as Senior VP, New Media

Rajat Sharma’s India TV has formed a new company, India TV Interactive (ITVI) Pvt Ltd, to lead its foray into various new media platforms and value-added services. Arvind Mahendru has been brought in as Senior VP (New Media), ITVI. He will be reporting to Ritu Dhawan, MD, India TV. He moves from GroupM, where he was Managing Partner.

Commenting on the development, Rajat Sharma, Chairman, India TV, said, “I am delighted to kickstart such an ambitious foray into new media with one of the most highly-regarded new media specialists in our industry. Arvind has a rich and diverse repertoire and I have no doubt that he will drive the exciting area of developing and monetising new media solutions for the India TV brand to dizzy heights.”

Ritu Dhawan said, “Through ITVI, Arvind will be building our group’s businesses on the Internet, mobile and interactive television platforms to the levels of a market leader at scorching speeds.”

On his new role, Mahendru said, “I am truly excited about the opportunity given to me by India TV. My brief mission statement for our new media business is to very soon match up to the exacting standards of achievement set by India TV, our group’s flagship brand.”

Mahendru has been General Manager - Marketing with Bharti Airtel Ltd in Delhi from 2005-07, where he had headed content acquisition for broadcast TV, games and international film based content for video-on-demand services for the IPTV, broadband, mobile and DTH platforms. Prior to Bharti, Mahendru was Chief Manager, Broadband, Times Internet Ltd, where he was managing distribution, content planning and acquisition. He was in-charge of the first ever IPTV product pilot in India, understanding consumer insights, product and consumer value propositions, and looked after the ‘8888’ short code service. He has also been with AM Trinity Platco Ltd, New Delhi; Turner International (India) Pvt Ltd (now Zee Turner Pvt Ltd.); and Star TV.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)