Top Story


Home >> Media - TV >> Article

ICC World Cup ’07: Ratings have little to offer in third week

Font Size   16
ICC World Cup ’07: Ratings have little to offer in third week

In the third week of numbers, the ICC World Cup 2007 has seen a drop in the viewership figures. The non-India matches rating a 2 plus in the C&S 4+ was a good sign for MAX. However, only the Australia versus West Indies match played on March 27 has crossed the 2 plus mark.

TAM Media Research data shows that this match has rated a 2.46. The next best in the week was the Sri Lanka versus South Africa match, which has a rating of 1.24. Another match to cross the 1 TRP mark is West Indies versus New Zealand match, which is at 1.07.

A key trend seen across ratings is that the first hour of the matches is throwing good numbers. An example was the Bermuda versus Bangladesh match, (the last hope for India still playing in the Super Eight) that was played on March 25. The match opened at a TVR of 2.41, but overall rated a 0.84 TRP. The England versus Ireland match on March 30 opened at a 1.35, but the overall ratings are 0.89.

Sneha Rajani, Business Head, MAX, had said that international cricket was picking up in India. However, the ratings of non-India matches this week are lower than what was seen last week. Channel officials believe that as the Super Eight draws to a close and the fight toughens, the ratings will see an increase in the forthcoming weeks again.

Ratings Replay

The ICC World Cup kicked off on March 13 and the numbers released then showed that the West Indies versus Pakistan match rated 4+. The Australia versus Scotland match rated 2. The other two matches that have some numbers to show are Sri Lanka versus Bermuda, and England versus New Zealand — both are at 2 TRP. The high scorer, needless to say, was the India versus Bangladesh match, where on MAX, the show had a rating of almost 6 TRP, and 2.6 on SAB.

While these are the C&S numbers, for the all-India 4+, DD scored a 2.4 TRP for the West Indies versus Pakistan match, and almost a 5 TRP for the India versus Bangladesh match.

Bringing the India versus Bangladesh match under the scanner, in the case of DD, the first half of the match had gained a TRP of almost 7 in the all 4+ TG, while the second was at 2.3. The trend was similar in the case of MAX and SAB as well for the C&S 4+ TG. On MAX, the first half almost rated an 8, and the second was at 4, number dropping even further as the match progressed.

The other matches between teams like Zimbabwe, Netherlands, Kenya and Canada haven’t even crossed the 1 TRP mark. In fact, the South Africa versus Netherlands match was just a 0.4 rating.

The winning match with Bermuda for the C&S 4+ scored 5.76 in the all-India market for MAX and a 3.19 for SAB. For the all-India 4+, DD 1 made a 4.71 for this match — needless to say that these numbers are higher than that of India versus Bangladesh match. The ‘make or break’ match with Sri Lanka has rated higher than these matches. For the C&S TG, MAX got a 6.68 for the India versus Sri Lanka match and SAB was at 3.59. DD 1 rated a 5.22 in the all-India TG for these matches.

At least DD and SAB have no other match that is worth mentioning in terms of TRPs, as the ratings have not even crossed the 1 TRP mark. MAX however, still has something going for itself with the other matches.

The Australia versus South Africa match that played on March 24 was rated the highest in the non-India matches, with a 2.33 in the C&S 4+ TG. The next best is Sri Lanka versus Bangladesh match at 2.31, which was played on March 21. New Zealand appears to be garnering interest as well with both its matches, with Kenya and Canada rating at 1.07 and 1.24 respectively.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube