Top Story


Home >> Media - TV >> Article

IBF lifts embargo on Samsung, Reckitt Benckiser

Font Size   16
IBF lifts embargo on Samsung, Reckitt Benckiser

The embargo imposed on Samsung and Reckitt Benckiser by the Indian Broadcasting Federation (IBF) and the Advertising Agencies Association of India (AAAI) has been lifted after the two companies cleared their outstanding advertising dues. “The embargo on Motorola continues as it still has to make the required payments,” said Naresh Chahal, IBF’s Director for Finance.

Two days ago, the IBF and AAAI had asked TV channels not to accept any further advertisements from Samsung, Reckitt Benckiser and Motorola. Samsung had objected to being misrepresented and labeled a chronic defaulter. According to a Samsung India Electronics Ltd. representative, “We are surprised at the press statement issued by IBF and AAAI. We are one of the largest advertisers in the country with an excellent track record of payment.”

Chahal clarified the decision for the embargo saying, “Our idea is not to put a company in a spot but to ensure that they respect their commitments and maintain professional standards. Even though defaulting on payments is not a very common phenomenon, such incidents do occur every now and then. An embargo is our way of keeping advertisers in check.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular