Top Story


Home >> Media - TV >> Article

I&B Ministry to discuss content sharing agreement with private sports channels on December 13

Font Size   16
I&B Ministry to discuss content sharing agreement with private sports channels on December 13

The Information and Broadcasting Ministry has invited all the private sports broadcasters on December 13 to discuss the contentious issues regarding mandatory content sharing with public broadcaster Prasar Bharti.

R C Venkateish, MD, ESPN Software India Pvt Ltd, said, “We will discuss all issues of concern with the Ministry and expect positive outcome from the meeting.”

When asked about the particular issues that would be raised, Venkateish said, “We are in favour of awarding exclusive rights for Test matches to the rights’ holders. All the content sharing with Doordarshan should be effective in a prospective manner and not on a retrospective manner.”

Present guidelines require all broadcasters to “share their feed with the Prasar Bharti for national and international sporting events of national importance, held in India or abroad, for terrestrial transmission and DTH broadcasting (free-to-air).” It also states “in cases where rights have been obtained prior to the issue of the notification, the rights' holders will be obliged to share the feed for all matches featuring India and the finals.”

However, Venkateish said, “We have no problems with the present revenue sharing formula of 75:25 in favour of the rights’ holders.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular