Top Story

e4m_logo.png

Home >> Media - TV >> Article

Hyderabad-based Kapil Group to foray into television space with 24-hour news channel

20-November-2008
Font Size   16
Hyderabad-based Kapil Group to foray into television space with 24-hour news channel

Kapil Group, a well-diversified group headquartered in Hyderabad with a turnover exceeding Rs 700 crore, is all set to foray into the television space through its subsidiary company, Hyderabad Media House. The Hyderabad Media House is gearing up to launch a 24-hour news and current affairs channel called HMTV.

The channel is expected to go on air by the end of December 2008. The Kapil Group has appointed K Ramachandra Murthy, a veteran journalist with over 40 years of experience in journalism, as MD of the new venture. Murthy will also hold additional charge as CEO and Editor-in-Chief of HMTV. Prior to joining HMTV, Murthy was the editor of various Telugu dailies, including Andhra Jyothi, Vaartha and the now defunct Udhayam.

Speaking to exchange4media, Murthy said, “We have a dream of launching a 24-hour news channel, which would be followed by more channels, besides an English daily and a Telugu daily. We want to build a media house in a big way with a bouquet of channels and newspapers.”

Other key appointments include M Kishore, who has joined as General Manager - Marketing. He moves from Big FM Hyderabad. Mallepalli Laxmaiah, a well-known columnist and Dalit activist, has been appointed as Chief of News Network, while Ram Mohan has been brought in as Editor - Output. Ram Mohan had earlier worked with ETV and Gemini News, prior to joining HMTV. Both Laxmaiah and Mohan have over 10 years’ experience in the field.

According to Murthy, the advertising pie of the Telugu news channels was about Rs 22-23 crore, which was being shared by the existing news channels. There are about five Telugu news and current affairs channels present in the market – ETV2, TV9, TV5, NTV and Gemini News – while a few more news channels are in the pipeline. In the coming days, the Telugu news genre is expected to witness tough completion with more players entering the fray.

For the record, Kapil Group has business interests in various fields such as financial services, food products, agriculture, construction, real estate, IT, education equity trading, travel solutions, insurance, media and marketing services.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube