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Havas Sports, Showdiff join hands for sports marketing initiative in Indian sub-continent

01-December-2006
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Havas Sports, Showdiff join hands for sports marketing initiative in Indian sub-continent

Havas Sports, the sports marketing arm of Havas Group, and Showdiff Worldwide Pvt Ltd, the events, sports and celebrity management joint venture between Rediffusion DY&R and former cricketer Ravi Shastri announced a strategic partnership in the field of sports marketing for the Indian sub-continent.

Lucien Boyer, CEO of Havas Sports International who is currently in India, said, “India is a land of many opportunities and we intend to capitalise on the rapidly growing sports marketing domain. With our brand-focused approach, we offer clear differentiators to any brand interested in getting involved with sports as a marketing tool. With our proven research and measurement tools, we offer our clients the added bonus of knowing whether their activities are successful or not worth continuing with, and if successful, how to make it more so.”

He further said, “This strategic partnership with Showdiff Worldwide will be beneficial to everyone concerned. Showdiff Worldwide has a pedigree of world class entertainment and corporate events, and this, combined with our sports marketing expertise, will create a combination that will be a force to reckon with in India.”

Commenting on the partnership, Arun Nanda, Chairman, Showdiff Worldwide, said, “With the increasing convergence between sports and entertainment, it has become imperative for communication consultants to re-engineer themselves in order to offer brands a 360-degree solution. We are extremely excited with the coming together of Showdiff Worldwide and Havas Sports because not only do we bring a lot of complementary skills to the table, but we also share a common perspective – that of offering our clients the best value in the arena of sports and entertainment.”

Shastri, the Vice-Chairman of Showdiff Worldwide, said, “India has seriously lacked a professional sports marketing firm, which is why we were looking for a partner with the appropriate international expertise. In Havas Sports we believe we have found the right partner.”

The Havas Sports-Showdiff Worldwide collaboration will have representation spread across Delhi, Mumbai, Bangalore, Kolkata and Chennai.

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