Top Story

e4m_logo.png

Home >> Media - TV >> Article

Growth for cable, content providers seen

03-December-2004
Font Size   16
Growth for cable, content providers seen

Technology is changing the media and entertainment industry, a survey by Ernst and Young has pointed out. The survey — Fast Forward: Technology Propels Media & Entertainment CEOs into the Future — has said that technology-savvy managers are critical to their companies’ success. Digitisation of content and increasing adoption of broadband distribution technologies are among the factors creating major shifts in the industry. Cable/satellite networks and content providers are seen as the biggest winners in the years ahead.

“The report acts as a harbinger for the Indian media and entertainment industry, and will help set the right pace of technological development in this changing global scenario,” Ernst & Young (India) media and practice leader Farokh Balsara said.

“With the right management team in place and by developing the right talent pool, we will see a lot of Indian media companies competing in the global arena,” he said.

Among the key findings of the survey is that television broadcasting remains one of the most profitable segments of the media and entertainment industry. But, executives, who were contacted for the survey, perceive TV broadcasting as the most challenged to thrive and grow in future. Interestingly, cable TV networks, which have not performed too well in the European market, are likely to do better than other industry segments in the future, the study indicated. The music industry, the survey indicates, has the lowest profitability margins among the various segments.

Another finding is that around 75% of executives participating in the study cited digital video recorders (DVRs) as an innovation which could disrupt the industry’s status quo.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...