Top Story

e4m_logo.png

Home >> Media - TV >> Article

Greycells18 launches India’s first education television channel, Topper

26-February-2008
Font Size   16
Greycells18 launches India’s first education television channel, Topper

With school annual exams round the corner, Topper could prove be a handy educational aid to children in India. Launched by Greycells18 Media Pvt Ltd, Topper is touted as India’s first curriculum-based education TV channel. Part of the Topper Integrated Learning System, the channel would initially cater to classes IX, X, XI and XII, and provide validated curriculum-based content that would comply with the CBSE and other State Boards. Topper would initially cover subjects like Physics, Chemistry and Mathematics.

Greycells18 Media is joint venture of Sunil Khanna (former Head of DTH, Reliance, and CEO, DishTV) and Sricharan Iyengar (former VP and Business Head of ESPN-STAR Sports). It is co-promoted by Network18’s Raghav Bahl and Educomp’s Shantanu Prakash in their personal capacities, and Network18’s private equity initiative, Capital18.

Topper, which would be in English, would be accessible to viewers through digital television and the Internet. It would initially be a free-to-preview 24-hour TV channel available on DTH platforms like TataSky (channel 570) and DishTV (channel 097).

Speaking on the launch, Sunil Khanna, Co-founder, Greycells18, said, “We are happy to announce the launch of the first curriculum-based learning system. Statistics show that there are approximately 300 million kids who are enrolled in schools across India. With limited seats available in colleges and premium professional courses, it is imperative to have a strong primary and secondary education background. Thus, there is a significant opportunity to supplement the existing school system for children to make the best of their secondary education. We hope Topper will provide a major impetus to the current education system.”

Talking about TV as a medium of education, Raghav Bahl said, “It is about time India looked beyond TV as a medium of entertainment like in the West. We are confident that the Topper learning system will not only broaden the scope of TV as a medium of education, but also revolutionise the education system in India.”

The ‘educators’ of the channel include IIM and IIT alumni as well as PhD scholars.

In a first-of-its-kind initiative, a portal, www.topperlearning.com, has been designed to corroborate lessons done on television. The easy-to-use site is arranged classwise in a structured topic format so that students across Boards can make use of it. After viewing a topic on Topper TV, a student can access additional study material on the site and also take tests online. A performance record of each student is maintained to check their progress. The portal also offers an interactive facility, whereby students have access to a panel of experts who will answer their queries online. The portal will also host forums and groups, where like-minded students can connect to discuss issues relevant to their subjects.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by