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German broadcaster Deutsche Welle unveils multi-media info-terminal in India

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German broadcaster Deutsche Welle unveils multi-media info-terminal in India

Germany's international broadcaster, Deutsche Welle (DW), unveiled its first 'DW-Punkt' or Deutsche Welle Point in the National Capital on Thursday. Following the successful launch in Hanoi, this is the second Max Mueller Bhavan (Goethe-Institut) in Asia to be equipped with a multi-media information terminal by Deutsche Welle.

Speaking at the inauguration of the info-terminal Deutsche Welle Director-General Erik Bettermann said, "The partnership with Goethe-Institut allows us to provide people who are interested in germany and Europe, as well as those who are learning or teaching languages, with constant access to DW's services in attractive locations. We hope that this will lead to an increased exchange, particularly with local opinion shapers and decision makers."

DW has plans to open similar info-terminals in Israel and Jakarta next year.

Deutsche Welle is also looking for partners to enter the FM radio segment in India during the second round of FM privatisation. DW has been present in India for the last 40 years or so giving a programme mix comprising coverage on sports, culture, information about Europe, especially Germany, lifestyle, etc.

Deutsche Welle, which started as a radio broadcaster way back in May, 1953, today has 'three pillars' – Radio, Television and the Internet. It continues to maintain its primary objective of being a 'bridge home' for Germans living overseas. DW not only reports about Germany, but also events around the world. As an institution for international media and cultural work, DW has the greatest reach of all.

As Bettermann sums up," That is far more than conveying an authentic picture of German daily reality."


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The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)