Top Story


Home >> Media - TV >> Article

Geo TV to launch 24-hr entertainment channel by year-end

Font Size   16
Geo TV to launch 24-hr entertainment channel by year-end

Dubai-based Geo TV – a subsidiary of Independent Media Corporation, which is again, an affiliate of Jung Media Group, plans to launch a 24-hour entertainment channel by the end of this year. Director Distribution Hasan Mustafa says a separate beam will be used to telecast programmes in India. Talks with various cable operators for airing the channel are in final stages, he said.

Giving details about the launch plans Mustafa said Geo would be a free-to-air channel in India. At present, Geo TV is available on Dish TV platform. However, according to Mustafa, a separate team is being set up for India operations – unlike Pakistan, where both news and entertainment programmes are aired. In India only entertainment programmes will be telecast. Tele serials casting both Pakistani and Indian artistes will also form a major part of programming. “The success rate of cross cultural programmes is very high in both the countries and this is evident from the high success rate of popular music programme ‘Gayege Duniya Mere Geet’. This was co-produced using cross cultural artistes,” he added.

Indian serials and artistes are very popular in Pakistan. Zee TV, Sony, Aaj Tak, DD, Alpha Punjabi, Star TV, SAB TV is popular channels in Pakistan. “Geo TV reaches out to over 28 million houses in Pakistan everyday. The biggest market for us is USA followed by Middle East,” Mustafa said.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds