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Genre Check: Star Plus back in the saddle again

30-April-2009
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Genre Check: Star Plus back in the saddle again

The switching of positions at the top in Hindi GECs has begun, and as many media observers state, it would not be very surprising if the top three soon get into a scenario of interchanging positions with each other. TAM Media Research data has been showing Star Plus, Zee TV and Colors to be at a steady 200-250 GRPs for the last few months. When Colors replaced Star Plus as the No. 1 player in week 15 and 16, it was history in the making for the Hindi general entertainment genre.

Now, Star Plus has gone back to its numero uno position with 280 GRPs, while Colors follows in the second spot with 256 GRPs. The difference between Colors and Zee TV is 44 GRPs this week, with the latter being strong at No. 3 with 212 GRPs.

In media circuits, the trio is now referred to as the ‘Big Boys League’. The common points are that these three channels have established a strong GRP base and the numbers that make the difference are coming from properties like events and movies, and in the case of channels like Star Plus and Colors, these are break-free properties.

The next tier, which is still dabbling in double-digit GRPs, has seen NDTV Imagine quietly take the No. 4 spot. But the channel had to relinquish that spot to Sony this week, as Imagine dropped to 75 GRPs, while Sony managed 90 GRPs in week 17. Star One is at 56 GRPs.

Following these, Sahara One is at 45 GRPs, Sab is at 43 GRPs and 9X is at 24 GRPs. The newest player on the block, Real, is at 18 GRPs.

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