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Genre Check: Hindi GECs see marked increase in latest TAM week; all contribute

13-November-2008
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Genre Check: Hindi GECs see marked increase in latest TAM week; all contribute

Next week’s number from TAM Media Research would be interesting, given the repeat programming mode that all Hindi general entertainment channels are in. With the exception of ‘Bigg Boss’ on Colors, all channels would be airing old episodes. The big question is by how much the viewership would drop. However, the latest numbers from TAM for week 45 have good news for the Hindi GEC genre. All channels have registered an increase in their rating points, boosting the overall GRPs of the genre from 1064 to 1203.

Genre leader Star Plus has increased from 271 GRPs to 316 GRPs in the last week. ‘Kyunki Saas Bhi Kabhi Bahu Thi’, which marked its exit from the channel on November 6, even touched a 5-plus in this week. ‘Bidai’ delivered its usual 7-plus ratings across the week. Colors has increased from 221 GRPs to 250 GRPs, with most of its shows bringing in 1 plus TRPs now. Regular performers ‘Balika Vadhu’, ‘Jai Shri Krishna’ and ‘Bigg Boss’ have delivered for the channel.

Zee TV has increased from 171 GRPs to 207 GRPs. Star One, too, has grown from 81 GRPs to 86 GRPs. NDTV Imagine has grown from 76 GRPs to 81 GRPs; 9X, too, has gone from 54 GRPs to 63 GRPs; Sahara One has gone from 58 GRPs to 59 GRPs; and SAB has gone from 36 GRPs to 39 GRPs.

The week has been good for all channels. Even though the fate of the first week of repeat programming would be known only a few days later, aMap data has already shown some drop across most channels, barring Colors, for the first two days of repeat programmings.

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