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Genre Check: And Star widens the gap again

05-February-2009
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Genre Check: And Star widens the gap again

After a dream run of sorts for Colors in week three and week four this year, the channel has taken a bit of a beating from Star Plus in week five, where the gap between the two channels has widened to 46 rating points. Star Plus has scored 317 GRPs in the week, while Colors is at 271 GRPs. Last week, Star was at 293 GRPs, while Colors was at 286 GRPs.

Star Plus officials were expecting the gap to widen in the week given the telecast of the Star Screen Awards and the one hour ‘Bidaai’ special. Colors, too, had a hectic week with ‘Singh is King’ and ‘Om Shanti Om’.

Zee TV has maintained its number three spot with 209 GRPs.

This week, Sony is at 75 GRPs, Star One is at 63 and NDTV Imagine is at 61 GRPs. NDTV Imagine has seen a fall in GRPs despite two new Balaji serials, ‘Bandini’ and ‘Kitni Mohabbat Hai’, launching on the channel. However, Imagine has a few more big names lined up in weeks to come.

Sahara One is at 49 GRPs this week, SAB is at 47 GRPs and 9X is at 35 GRPs.

Media planners and buyers have been quoted on various occasions that even a 50 GRP difference between channels doesn’t change the preference of a player in a media plan. However, numero uno is numero uno, and that in a sense justifies the efforts of the channels to ensure as many rating points as possible in their kitty.

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