Top Story

e4m_logo.png

Home >> Media - TV >> Article

Filmy runs on-air contest to promote screening of ‘Umrao Jaan’

16-June-2007
Font Size   16
Filmy runs on-air contest to promote screening of ‘Umrao Jaan’

With the acquired rights of films like ‘Umrao Jaan’, ‘Guru’ and ‘Nishabdh’, Filmy channel has unveiled a host of promotional activities for the television screening of these movies. The channel will kick off these activities with ‘Umrao Jaan’, which is slated to premiere on 30 June at 8 pm.

Talking about the initiative, Shailesh Kapoor, Marketing and Content Head, Filmy, said, “At Filmy, we believe in creating an interactive viewing experience for our audiences. Through this contest, we are getting our audiences intimately involved with the protagonist, and thus increasing the movie viewing experience.”

From June 14 to 27, Filmy is promoting a ‘shayari’ contest called ‘Arz Kiya Hai’ for its viewers. To participate viewers can SMS Umrao followed by their ‘shayari’, to 9090, or through emails. The best eight ‘shayaris’ will be selected and aired in the ad breaks during the screening of the movie.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular