Top Story


Home >> Media - TV >> Article

Filmy on the lookout for India’s best ‘Bathroom Singer’

Font Size   16
Filmy on the lookout for India’s best ‘Bathroom Singer’

In the race to garner greater TRPs, most Hindi GECs have been going the ‘reality shows’ way with diverse themes. Hindi movie channel Filmy has joined the bandwagon with its ‘Bathroom Singer’. This reality show looks for an untrained singer who has the opportunity to gain fame and pocket Rs 25 lakh in the process by combining his singing talent with an entertainment quotient.

Starting July 24, ground auditions for the show will be conducted in Ahmedabad, Delhi, Kolkata and Mumbai. The facility of calling on a certain local number will be provided, whereby people from places other than those from the city of auditions can register themselves for an audition with a 60-second song. This grants them an easy entry into the auditions sans serpentine queues. The show will go on air from August-end and will continue for five months.

Speaking on the initiative, Shailesh Kapoor, Content and Marketing Head, Filmy, said, “The show is a search for a performer who can entertain the nation. We are not looking for a classically trained singer or a youth icon, but a star of the masses.”

While Bhojpuri actor Ravi Kishen will judge the entertainment quotient among the participants, singer Shibani Kashyap will focus on the singing talent of the participants. TV actor Gaurav Gera will host the show as also pose as the participants’ friend-philosopher-guide. A 50:50 combination of the jury and viewer voting will then decide the winner, who will take home Rs 25 lakh.

Content creation company Optimystix, in association with the central creative international cell of Sparks Network, has developed ‘Bathroom Singer’.

Launched in February 2006, Filmy – a part of Sahara One Media and Entertainment Ltd – is primarily a movie channel and had recently acquired the rights to telecast some of the latest Bollywood blockbuster flicks, besides having telecast the hit Bhojpuri film ‘Ganga’.

When questioned whether the channel was shifting its focus and turning towards doing more shows, Kapoor replied, “We are not shifting our focus, we still continue to be a channel where Hindi movies rule. In fact, we are the first movie channel to be doing a reality show.”

The auditions for the show will be promoted across the country through TV, radio, print, outdoor, and ground activities. Next, there will be a three-week promotional build-up before the show goes on air.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube