Top Story


Home >> Media - TV >> Article

Filmy embarks on ‘Mission Corporate’

Font Size   16
Filmy embarks on ‘Mission Corporate’

The next time you watch a movie on Filmy, the Hindi movie channel from Sahara One Media and Entertainment Ltd, you could also end up getting a job with the channel. Filmy has launched a contest called ‘Mission Corporate’ to promote the Madhur Bhandarkar film ‘Corporate’, which will premiere on the channel on February 25. The winner of the contest would be offered a job in the channel’s sales, marketing, programming or operations department.

Shailesh Kapoor, Marketing and Content Head, Filmy, said, “Filmy always believes in delivering the best to its viewers. Through the concept of ‘Mission Corporate’, we will not only be encouraging viewers to watch the channel, but will also give them a platform to be a part of the Filmy family and are expecting to receive a good response.”

The candidate should be above 21 years of age and a graduate. The requirement is that he or she should mail a resume, along with a brief write-up on why he or she wants to join Filmy. Telephonic interviews would be part of the initial elimination process. Eight contestants would be finalised for interviews by a panel of judges from the advertising and media industry.

Interviews of the final eight contestants would be held at the boardroom where the film ‘Corporate’ was shot. The entire process would then be presented in a one-hour programme, which will be aired prior to the movie, giving the participants an opportunity to go on air. The candidates’ profiles would be aired during commercial breaks and the winner would be announced at the end of the movie. Talk about mixing the real with reel.

Entries could be sent to , or by post to: Mission Corporate, 2nd Floor, Sahara One Towers, Lower Parel, and Mumbai-400013. The last date for receiving entries would be February 12, 2007.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular