Top Story

e4m_logo.png

Home >> Media - TV >> Article

Ferzad Palia gets additional responsibility of MTV & Pepsi MTV Indies

30-October-2015
Font Size   16
Ferzad Palia gets additional responsibility of MTV & Pepsi MTV Indies

Viacom18, today announced the appointment of Ferzad Palia as the head of Youth Entertainment with immediate effect. In his new role, Ferzad will be heading the  youth brand, MTV and the world’s largest indie platform Pepsi MTV Indies. He will be taking on this new role in addition to his existing duties as the head of English Entertainment at Viacom18 which includes brands such as Vh1, Comedy Central and the recently launched COLORS Infinity.

Speaking about Ferzad Palia’s appointment in this new role, Sudhanshu Vats, Group CEO, Viacom18 said, “Appointing Ferzad as the head of Youth Entertainment, along with being a logical move for us - considering his extensive experience in broadcast, is also a strategic one as we drive further synergies between Youth Entertainment and English Entertainment. Ferzad has been instrumental in transforming the English Entertainment landscape in India with Vh1, Comedy Central and COLORS Infinity and I’m sure he will take both MTV and Pepsi MTV Indies to new heights of success.”

Expressing his pleasure regarding his new role, Ferzad Palia, Head, Youth & English Entertainment at Viacom18 said, “MTV, is an iconic brand and it’s my pleasure to have been appointed to take it further on its journey to success. Pepsi MTV Indies with its pulse on the indie subculture in India has been a key driver of change and I’m really looking forward to working closely with the team on it. It’s a new and exciting role for me and I’m really looking forward to creating interesting brand customizations for the youth demographic while driving growth for both, Youth and English entertainment brands at Viacom18.”

Tags Viacom18

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...