Top Story


Home >> Media - TV >> Article

ETV Network continues to revamp channels

Font Size   16
ETV Network continues to revamp channels

Continuing with the on-going refresh of its channels, ETV channels in Madhya Pradesh/Chhattisgarh, Bihar/Jharkhand, and Rajasthan underwent a complete makeover. Apart from the fresh packaging, new look and feel, new shows were also launched on these channels.

Commenting on the refresh, Avinash Kaul, President - Strategy, Product and Alliances - Network 18 and Managing Director, A + E Networks | TV18, said, “We are committed to bring the best in terms of content, formats, and packaging to the viewers of ETV in each state. ETV channels in UP/Uttarakhand, Gujarat, and Karnataka have already been revamped. The changes that are being effected in these three channels now are a part of the same process towards ensuring a consistent, common, and superlative viewing experience.”

In terms of their programming, all three channels will have a hard-hitting debate show ‘Prime Debate’ at 8 pm. While the branding of the show will be common, in different states it will focus on the top news of the state for the day and discuss the same in a threadbare fashion. The show will be hosted by ETV’s top anchors such as JP Sharma in Rajasthan and Praveen Dubey and Prakash Chandra Hota in Madhya Pradesh and Chhattisgarh respectively. A new crime show ‘Tafteesh’ will also be launched—all three channels will have this show, which will highlight the latest crime stories from each state. Special shows will also be launched such as ‘News Trendz’ on ETV MP, which will present the latest trends on social media and ‘Seedhi Satt’, a one-on-one interview show with Shreepal Shaktawat on ETV Rajasthan.

Rajesh Raina, Group Editor, ETV News Network, added, “We are very excited about these changes that we are executing on all our channels. We feel that these will help us further consolidate our position as the leading news channel in each state. We believe that the channels’ refreshed look will further strengthen the connect with our viewers as they will get an enriched viewer experience while we continue to provide them the news that matters the most to them.”

To promote the new look, the channel will also be rolling out a multi-media campaign across the states.

Tags ETV Network Madhya Pradesh Chhattisgarh Bihar Jharkhand Rajasthan

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.