Top Story

e4m_logo.png

Home >> Media - TV >> Article

ETC to launch 24-hr Punjabi religious channel

01-September-2004
Font Size   16
ETC to launch 24-hr Punjabi religious channel

ETC Networks is soon to launch a dedicated 24-hour religious channel, under the name, ETC Channel Khalsa. Jagjit Singh Kohli, Chief Executive Officer, ETC Networks, says, “The tremendous response we got for the religious segment on ETC Channel Punjabi has encouraged us to take this decision of creating a 24-hour dedicated religious channel.”

Explaining further, he says, “Besides telecasting live Gurbani from the Golden Temple, the channel would also focus on the younger generation who needs exposure to religious teachings, as propagated by the 10 Gurus and depicted in the Guru Granth Sahib as well as the tremendous history of the Sikhs over the past five centuries. The channel would have special programmes targeted at Sikh Youth as well as other regular programmes like Katha, Kirtan and Kavi Darbars.”

Rabindra Narayan, President, ETC Channel Punjabi adds, “Like Christian channels do, ETC Khalsa would also help in spreading the message of the Gurus to a worldwide audience as they would now be enlightened in great detail about the world’s youngest religion which preaches a scientific way of living in harmony with nature.”

Rajiee M Shinde, Vice President, Programming, says, “In order to bring alive the greatness of the Sikhs our endeavour would be to soon create a mega serial on the lines of Ramayan and Mahabharat on ETC Khalsa about Sikh history.”

The Channel is expected to go on air as soon as it gets the necessary permissions from the Government. ETC Channel Punjabi is making another offer to its viewers in form of 18 hours of Live telecast of Celebrations of 400 years of Sri Guru Granth Saheb’s installation from Amritsar. This telecast will begin on September 1, 2004 at 3.30 AM in the morning, follow the proceedings throughout the day and conclude with elaborate fire works in the night.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

A look at the recipe mix that produces better results when marketers want a campaign to go viral

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.