Top Story


Home >> Media - TV >> Article

Essel, BSNL join hands to bring television on mobile

Font Size   16
Essel, BSNL join hands to bring television on mobile

Essel Group’s DMCL (Digital Media Convergence Ltd) in collaboration with BSNL has launched a mobile TV application ‘ISEE’. The application has an extensive video portal that brings television to the screens of BSNL mobile users.

ISEE will offer streamed content from the Zee Group channels. The portal is powered by technology provided by U-Turn Media Group of the Czech Republic and will be available to BSNL customers in North India in this first phase of the service roll-out.

The portal can be downloaded to BSNL mobile phones by SMSing ‘isee’ to 7575. The service is being offered free of cost for the first 30 days. Subsequently, a monthly price of Rs 150 would be charged. The subscription grants unlimited access to all content within the portal for all BSNL customers and does not require the user to pay additional data tariff changes.

The mobile TV gateway offers four options – isee TV, isee Zee, Taaza and Masti. There is an assortment of streamed video content within this menu. A distinguishing feature of ISEE is that one can watch Zee News and Zee Sports live.

Announcing the initiative, Ishwar Jha, CEO, DMCL, said, “Our sights are set on the future of entertainment – convergence of devices and of networks. Consequently, our business focus is to leverage the opportunities arising out of the convergence trend. We will be at the forefront of providing compelling content over mobile networks.”

ISEE Project Head, Satyabrata Das, explained, “The mobile market in India is still maturing, but at the same time it is young, technology savvy and shows early adoption traits.” He further said that with ISEE, a ubiquitous device like the mobile phone had become a portable television.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds