ESPN STAR Sports has reached a multi-year broadcast rights agreement for exclusive coverage of the Sri Lanka Premier League (SLPL) in India. The first edition of this T20 league will be played in August 2012.
ESPN STAR Sports’ broadcast rights agreement also includes live coverage of the SLPL in the territories of Bangladesh, Bhutan, Cambodia, Hong Kong, Indonesia, Korea, Nepal, Macau, Malaysia, Maldives, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka and Thailand
The multi-year deal includes a minimum of 24 T20 matches per season. The first edition of the SLPL will see seven provisional teams compete for the coveted trophy as well as a qualifier berth to the Champions League Twenty20 (CLT20) to be held later this year. The SLPL will feature 42 international players participating from seven countries. Star Cricket, Star Sports and ESPN will broadcast all the matches in India starting August 11, 2012.
Commenting on the development, Peter Hutton, Managing Director, ESPN STAR Sports, said, “We are delighted to be able to telecast the live matches of the SLPL in India and throughout the region. It is an excellent addition to Star Cricket’s catalogue of content in the next year, headlined by India’s home series against Pakistan, England and New Zealand, the ICC World T20, the Champions League T20 and the ICC Champions trophy.”
The SLPL will see all leading international and domestic cricketers from Sri Lanka joining hands with U-21 players. The tournament has also attracted players from Australia, Bangladesh, Pakistan, South Africa, New Zealand, Zimbabwe and West Indies.
While all leading players from Sri Lanka are expected to play, other star cricketers from around the globe who have signed up to participate in the SLPL include:
West Indies – Chris Gayle, Marlon Samuels, Fidel Edwards, Kemar Roach, Kevon Cooper and Jerome Taylor
Bangladesh – Shakib Al Hasan, Tamim Iqbal, Mushfiqur Raheem, Elias Sunny and Nasir Hossain
Pakistan – Shahid Afridi, Misbah Ul Haq, Saeed Ajmal, Sohail Tanvir, Shoaib Malik, Azhar Mahmood, Abdul Razzaq, Imran Nazir, Umar Gul, Ahmed Shahzad, Hammad Azam, Abdur Rehman, Imran Farhat and Umar Akmal
South Africa – Albie Morkel, Johan Botha, Robin Peterson, Ryan McLaren and Richard Levi
New Zealand – James Franklin, Nathan McCullum and Tim Southee
Australia – Dirk Nannes, Ryan Harris, Brad Hodge, Mitchell Marsh, Andrew McDonald, Brad Hogg, Callum Ferguson, and Clint Mckay
Zimbabwe - Brendan Taylor
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it
A session at Cannes Lions highlighted the importance of confidence in helping people realise their true potential