Top Story

Home >> Media-TV >> Article

ESPN to build Premier Hockey League as sports property over 10 years

18-November-2004
Font Size   16
ESPN to build Premier Hockey League as sports property over 10 years

ESPN Star Sports (ESS) will telecast its new property, the Premier Hockey League (PHL), live and exclusive for 10 years starting January 13, 2005. The Indian Hockey Federation (IHF) has evolved this new format domestic league to popularize the game in India, with Rs 71 lakh as prize money. ESS will be responsible for marketing, producing and broadcasting the league.

The channel has finalized a very comprehensive marketing plan to popularize this new property. It will work at two levels. The first part would promote the league nationally to build anticipation before the start of the tournament. The second level will aim at building team loyalty with local level initiatives.

R C Venkateish, Managing Director, ESPN Software India Pvt. Ltd, said, “ESPN Star Sports is committed to growing PHL as a sports property. We believe that PHL will become one of the most important events in India's sports calendar. We have made all efforts to ensure that PHL is showcased in an exciting manner for the viewers.”

“Through innovative promotions campaign we will accelerate the process of consumers adapting teams as their favourites. ESPN Star Sports will be revealing team logos and team colours in an exciting programme in the near future, which will also work as the first step towards building consumer affiliations with teams. With all these efforts and support from IHF, PHL is set to become a sporting spectacle,” Venkateish added.

S S Dasgupta, Chairman & Managing Director, Leisure Sports Management (LSM), said, “We have used our experience to provide value in structuring the tournament and working at on-ground logistics for the smooth functioning of the league.”

The league will have two tiers with five teams each in the first year. Tier I will be called the 'Premier Division' and Tier II will be called the 'First Division'. The teams will have names like Sher-e-Jallandhar, Maratha Warriors, Chennai Veerans, Hyderabad Sultans, Bangalore High-Flyers, Delhi Dazzlers, Lucknow Nawabs, Imphal Rangers, Bengal Tigers and Chandigarh Dynamos.

PHL will feature players from foreign countries like Pakistan, South Korea, Spain and others.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space