Top Story


Home >> Media - TV >> Article

ESPN STAR bails out Afro-Asia Cup cricket series as Nimbus walks out

Font Size   16
ESPN STAR bails out Afro-Asia Cup cricket series as Nimbus walks out

The Afro-Asia Cup cricket series, already shorn of its sheen with top names keeping away, has just saved itself from disaster on the TV broadcast front. First came the deep embarrassment when telecast rights-holder Nimbus walked out of the deal with the Asian Cricket Council (ACC).

But ACC was bailed out at the eleventh hour when ESPN STAR Sports (ESS) agreed to pick up the rights. In a desperate bid to salvage to tournament, the Asian Cricket Council finalised a face-saving, last-minute deal with ESS.

"We will not be part of the event in anyway. We will not be telecasting the event. Neither will we be producing nor bringing sponsorship for the matches," Nimbus CEO Harish Thawani said.

Nimbus' decision came less than a week from the scheduled opening of the tournament from June 6 to 10 in Bangalore and Chennai. But Thadani said, "This is not a sudden decision. There have been developments over the last few months."

Thawani refused to mention specific reasons for the pullout, merely saying, "It is all there for everyone to see and form an opinion."

However, according to industry sources, the absence of several big stars in the Asian XI is the reason for Nimbus pulling the plug. Among the names missing are Sachin Tendulkar, Rahul Dravid, Muttiah Muralithran, Chaminda Vaas, Kumar Sangakkara, Shoaib Akhtar and Lasith Malinga.

Nimbus Sports bought the rights for three editions of the tournament, which was first played in 2005 in South Africa, for $12 million.

The total prize-money for the three 2007 Afro-Asia Cup ODI matches is $ 100,000. The winning team in each match will receive $ 25,000, the Man of the Match $ 5,000 and the Man of the Tournament $ 10,000. All participating players will be paid $ 5000 for each match, says a ESS press statement.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3