Home >> Media-TV >> Article

Endemol India debuts on January 2, 2006 with STAR India’s Rajesh Kamat as MD

15-December-2005
Font Size   16
Endemol India debuts on January 2, 2006 with STAR India’s Rajesh Kamat as MD

Endemol N.V. has announced the launch of its first subsidiary in Asia – Endemol India. The entity officially launches on January 2, 2006 and will be based in Mumbai. Rajesh Kamat, who was previously Senior Vice-President and Executive Committee member of STAR India, has come on board as Managing Director.

While Endemol is currently in negotiations with several Indian broadcasters to produce local versions of its formats, Endemol India will open with a two-year production link deal with Sony Entertainment Television (SET).

Commenting on his new appointment, Kamat said, “I am happy to be part of the Endemol family. Endemol, with its formats OperacionTriunfo, Night Fever, and Deal Or No Deal, has already developed a strong bond with Indian viewers. Having demonstrated the strength of the intellectual property, the task is now to demonstrate our production expertise by providing Indian audiences with interesting and innovative content.”

Endemol India will launch with eight full-time local staff, consisting of both production and creative Indian talent, in addition to freelancers from Mumbai’s extensive local pool.

Joaquim Agut Bonsfills, CEO of Endemol, said, “We are excited to announce the launch of Endemol India, which will play an important role in India’s vibrant entertainment industry. Our formats have already proved their quality with broadcasters and viewers around the globe and we are delighted that Indian viewers will now have the chance to watch our groundbreaking shows.”

Replying to why the decision to come in India, Endemol, Manager, Corporate Communications, Jeroen van Waardenberg said, “Endemol’s overall strategy for the coming years is to continue its focus on profitable growth and market leadership, by further maintaining and expanding is position. Therefore, exploiting the company’s intellectual property to the Indian market is in line with our international expansion strategy. We are happy to grow our business in the second most populous country in the world.”

Waardenberg asserted that Endemol India would produce local versions of existing Endemol formats in the short term, and develop and produce new formats in the mid and longer terms, “just like all other Endemol subsidiaries over the world.”

The SET deal follows the success of Endemol formats, Operacion Triunfo (aired as Fame Gurukul), and Deal Or No Deal (broadcast as Deal Ya No Deal), which have significantly increased SET India’s market share in their respective timeslots.

Commented on the tie-up, Tarun Katial, Executive Vice-President and Business Head, SET, said, “With Endemol coming to India, we are happy to cooperate with them to provide our viewers with programming that has never been experienced or seen on Indian television. We look forward to a long and fruitful future with Endemol and their world-renowned catalogue as well as their local production expertise.”

The company plans to exploit Endemol’s intellectual property within the Indian market in line with its international expansion strategy. India will be the 23rd country that Endemol operates in.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey