Top Story


Home >> Media - TV >> Article

Doordarshan ask advertisers and agencies to bear 5% service tax

Font Size   16
Doordarshan ask advertisers and agencies to bear 5% service tax

Doordarshan (DD) has joined the satellite channels in asking the advertisers and agencies to bear the cost of the 5 per cent service tax on advertising to be paid to the government.

Ad campaigns of clients, who fail to pay the service tax, will not be aired on Doordrashan channels from the first of September.

The commercial service department of Doordarshan has sent a circular to this effect to all the accredited agencies as well as the Advertising Agencies Association of India (AAAI).

The circular states that from September 1, Doordarshan will only accept contracts or release orders for telecast of programmes and commercial spots with an additional provision of five per cent tax to be borne by the marketing agency, the advertising agency or the client.

Earlier, the Indian Broadcasting Foundation, the body of the private satellite channels, had similarly notified its advertisers. The government introduced five per cent service tax on advertising in the 2001 budget. According to industry sources the total size of television advertising is close to Rs 3,500 crore.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3