Top Story


Home >> Media - TV >> Article

Don't use our acronym, says Bhabha Atomic Research Centre to BARC

Font Size   16
Don't use our acronym, says Bhabha Atomic Research Centre to BARC

The Broadcast Audience Research Council (BARC), is in the news again, this time for its acronym BARC.

Reportedly Bhabha Atomic Research Centre (BARC), sent a letter to BARC for using the same acronym. According to media reports, Bhabha Atomic Research Centre, in its letter to BARC cites that the institution has been using the acronym for decades and has come to be known by it and the acronym should be exclusive to Bhabha Atomic Research Centre.

Media reports also state that Bhabha Atomic Research Centre  controller R P Raju , has asked that the Broadcast Audience Research Council that it should immediately stop using the acronym 'BARC' and also withdraw applications filed by it with the trademark registry for registration of the same trademark.

After all the buzz around BARC since the past few months looks like Bhabha Atomic Research Centre, has taken notice of it a tad late.

Tags Television

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)