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Do we buy into the World Cup Cricket 2003 or not?<br>An Initiative Media Analysis

17-December-2002
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Do we buy into the World Cup Cricket 2003 or not?<br>An Initiative Media Analysis

Do we buy into the cricket world cup or not is an important question. To address this Team Initiative Media has done a comprehensive analysis of recent trends.

The analysis looks at recent trends and match schedules and attempts to offer a point of view.

All Analysis has been done on SEC AB, All Adults, 25 yrs+ in the top 8 cities.

Reading Between Lines & Overs Of The Recent ICC Tournament.
The reason to buy into is stronger given our team's performance in the recent past, be it in the Nat-West series in England or the ICC trophy in Sri Lanka, where our team did put up a brilliant show. But buying-in needs to be based on the viewing patterns that this performance is throwing up. In search for the answer, it would be a good starting point to look at the telecast performance of the recently concluded ICC tournament in Sri Lanka.

The tournament was aired both on Set Max (Satellite rights) & DD 1 (Terrestrial rights). 6 matches in the preliminary rounds were day matches and 6 were played under lights. The 2 semi-finals & the Finals (2) were also played under lights. All the matches featuring India were played under lights - interesting also to see if the day-night matches have affected viewing patterns during the prime-time fare of 1900 to 2300 hrs.

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