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Disney India to handle its distribution internally as deal ends with IndiaCast

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Disney India to handle its distribution internally as deal ends with IndiaCast

IndiaCast Media Distribution and Disney India have discontinued their distribution agreement. IndiaCast was appointed as the agent for the distribution of Disney India’s channels but the deal will now come to premature end (it was to run through to March 2016 say media reports). Disney is now expected to be handling the distribution internally.

The two companies had first associated through a joint venture (JV), but with the TRAI not allowing content aggregators to bundle channels from more than one broadcaster the JV was broken last year. However, IndiaCast continued to distribute Disney India channels as an agent. This signals a change in the distribution system which last year had seen a breaking up of many JVs between networks. The other JV’s that split included MediaPro JV between Zee Turner and Star Den. MSM and Discovery Communications too saw their JV split up. News broadcasters such as NDTV, Times Network and ABP News Network split from their own JV’s with content aggregators. However, Turner is the only network that has still got a tie-up with Taj Television.  

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