Top Story

e4m_logo.png

Home >> Media - TV >> Article

DishTV, ICICI Bank join hands to bring banking to TV screens

08-October-2008
Font Size   16
DishTV, ICICI Bank join hands to bring banking to TV screens

Essel Group’s direct-to-home service provider DishTV on October 7 announced its association with ICICI Bank to launch an interactive banking service, ‘ICICIACTIVE’, which will allow DishTV viewers to access information on ICICI Bank products and services on their TV screens. This initiative comes on the heels of DishTV’s strategic tie-up with matrimonial site Shaadi.com in July this year.

The range of information will include product features, EMI amount on various loans, eligibility criteria, documentation, and time required for processing a request, ICICI Bank’s ATM and branch locators, etc. Information related to these products and services would be shown along with a toll free customer service number that viewers can call and apply or seek further information on a product of their choice. It will allow potential customers to be pre-informed of the services, which is will lead to faster processing and delivery.

Speaking on the association, Salil Kapoor, COO, DishTV, said, “We are extremely pleased to join hands with ICICI Bank to bring another first to the market – banking information on TV – for our 3.94 million subscribers across the country. With such innovative services, DishTV is now taking TV viewing to a whole new level of viewer engagement. We look forward to such innovations with like-minded corporates.”

Maninder Juneja, Head - Retail Liabilities, ICICI Bank, said, “Currently, there are around 7.0 million active digital TV viewers and the numbers are expected to grow further. The association with DishTV will enable us to further extend our reach and offer latest information to customers. Based on the readily available details, customers can plan their financial needs accordingly.”

DishTV has around 225 channels and services with registered 3.76 million subscribers. DishTV has a distribution network of about 600 distributors and 45,000 dealers that spans nearly 5,200 towns across the country.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)