Top Story

e4m_logo.png

Home >> Media - TV >> Article

Discovery taps connoisseurs of art/ history buffs with 'The Patiala Necklace'

06-February-2004
Font Size   16
Discovery taps connoisseurs of art/ history buffs with 'The Patiala Necklace'

The Patiala Necklace, created by the House of Cartier for Maharaja Sir Bhupinder Singh of Patiala in 1928, sports five rows of diamond-encrusted platinum chains with 2,930 diamonds embedded in it. The $25 million necklace disappeared in 1948 and was recovered by Cartier five decades later. Discovery Channel's premiering programme, 'The Patiala Necklace,' reveals the fascinating story behind one of Cartier's most impressive creations.

Premiering as part of the 'Discover India' series, the film brings back the colorful and romantic ambience of the Indian royal families, who led a lifestyle of unparallel opulence. 'The Patiala Necklace' captures three generations of the royal family of Patiala, from Maharaja Bhupinder Singh, his son Yadavindra Singh to Capt Amarinder Singh - the Chief Minister of Punjab.

"With programmes like 'The Patiala Necklace,' Discovery Channel creates a strong link between connoisseurs of art and history buffs across the world. The film intricately blends the fascinating story of the necklace with that of the royal family of Patiala. It's a film on India, made by the French and programmes such as these can be used for creating a better understanding between the two countries," said Dominique Girard, Ambassador of France.

"'The Patiala Necklace' is part of our endeavour to provide a fresh perspective and highlight India's lesser known facets. The film pays a tribute to our rich cultural heritage and traces the extraordinary journey of the necklace, from Patiala's treasury to London's showrooms," said Aditya P. Tripathi, Director - Marketing, Discovery Communications India.

"We were fascinated by the magnificence of the necklace and the mystery surrounding its disappearance and sudden recovery in 1998. The fact that it belonged to one of the royal families of India convinced us all the more to make the film," said Françoise Gazio, the producer of 'The Patiala Necklace.'

The film premieres on February 21. 'Discover India' is an on-going series on Discovery, and incidentally, it claims a good viewership response for it's very first episode: 'The Great Cats of India' (5 April 2003); the TAM viewership data claimed a viewership of 1,60,000, putting it on the number two position, ahead of HBO, Star Movies and National Geographic.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube