Top Story


Home >> Media - TV >> Article

Discovery Networks to launch 3 new channels in India

Font Size   16
Discovery Networks to launch 3 new channels in India

Discovery Networks Asia-Pacific has got the Ministry of Information & Broadcasting nod for three new 24-hour channels in India – Discovery Science, Discovery Turbo and Discovery HD. The three new networks seek to provide aspirational, discerning and globally-mindful Indian viewers with a wider range of compelling, distinct and high-quality programming.

Tom Keaveny, Executive Vice President and Managing Director, Discovery Networks Asia-Pacific, said “The three new channels reflect the company’s commitment and focus on India and furthers our strategy of increasing our reach and distribution in key markets around the world.”

On Discovery’s strategy in India, Rahul Johri, Senior Vice President and General Manager - India, Discovery Networks Asia-Pacific, said, “In the current environment, networks that have a distinct brand proposition will emerge as the preferred destinations for viewers, advertisers and affiliates alike. The changing market dynamics, favourable demographics, and research, suggest that millions of viewers in India would enjoy Discovery Science, Discovery Turbo and Discovery HD’s unique and high-quality programme offering.”

The company plans to launch Discovery Science and Discovery Turbo on both analog and digital platforms, while Discovery HD, offered in 1080i along with 5.1 surround sound, will be launched on the digital platform. All three channels will be available in English. These three new channels increase the breadth of Discovery’s television offering in India to six channels.

Discovery currently broadcasts three networks in India – Discovery Channel, the leading factual entertainment channel; Discovery Travel & Living, India’s first and only international lifestyle channel; and Animal Planet, a 24-hour dedicated wildlife channel. The three networks reach 109 million cumulative subscribers with programming customised in English in Hindi.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds