Top Story

e4m_logo.png

Home >> Media - TV >> Article

Discovery appoints Vikram Tanna VP, Head of Ad Sales &Biz Head of Regional Clusters South Asia

25-January-2017
Font Size   16
Discovery appoints Vikram Tanna VP, Head of Ad Sales &Biz Head of Regional Clusters South Asia

Discovery Networks has appointed Vikram Tanna as Vice President, Head of Advertising Sales and Business Head of Regional Clusters, South Asia.

The current product suite has 11 unique content channels in the factual and lifestyle genres. Tanna takes over from Karamjit Dua who moves into a new role as head of new business and mergers and acquisitions in line with Discovery’s focus on inorganic growth opportunities in both linear and channel business with immediate effect.

Tanna will be based out of Mumbai and will report to Karan Bajaj, SVP and GM-South Asia, Discovery Networks Asia Pacific. Tanna will further strengthen the company’s efforts towards building engaged local audience franchises and re-instate its omni-channel platform play.

Karan Bajaj, SVP & GM-South Asia, Discovery Networks Asia-Pacific, said, “India is a high-priority market for us and we have very aggressive growth ambitions here as we look to future-proof our business and build a broader product eco-system. I am thrilled to have someone of the calibre of Vikram Tanna joining our team. He brings the relevant product and revenue experience and strategic planning ability that will be integral to our efforts in re-defining our ad sales, improving workflow and growing our business nationally and across regional clusters.”

An industry veteran, Tanna brings with him over two decades of experience spanning the broadcast, gaming and online industries. Tanna joins from Star India where was the Senior Vice President leading Product & Revenue strategy for three of the major channel clusters- Hindi Movies & Music and HSM Regional Channels (West Bengal & Maharashtra). He has grown in various roles at Star from heading revenue for Channel V, Star Digital & V Events. Prior to which, Tanna was the revenue lead for Zapak Digital Entertainment that operated the online gaming portal. Earlier in his career, he worked with MTV for two years and with Star Movies and Star World.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube