With no clear response from the government and with roughly 35 days left for the cable digitisation D-Day on July 1, Local Cable Operators (LCOs) in Delhi carried out a ‘silent protest’ in front of Sub Divisional Magistrate of Vasant Vihar, Alok Sharma’s office on May 23, 2012.
Around 50 LCOs from South Delhi, led by Cable Operators Federation of India (COFI), sported black bands to draw attention to the problems faced by them in meeting the digitisation deadline.
Speaking to exchange4media, Roop Sharma, President, COFI said, “Though the problems are well known to everyone, we have to highlight them every now and then. As of now, no one knows where the LCOs will go and what they will do after June 30.”
She stressed that the issue needed to be solved as soon as possible as several areas in Delhi were not equipped with digital cable lines. “In such a short span of time two important things have to be done to get the digitisation process going – one is setting up of digital lines, and second is installation of set top boxes,” she further said.
LCOs met Sharma and informed him about their various problems. They implored him to look into the matter seriously as well as put their points across to the Ministry of Information & Broadcasting.
When contacted, all Sharma admitted was that the situation was critical. “We are looking into the matter,” he said.
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of âan excellent execution of agencyâs global strategyâ headed by Kartik Sharma
Mookerjee will lead the agencyâs focus on strategic media planning, technology, data, content and ROI driven solutions
Lizol continued to reign the top spot in BARCâs Top 10 Brands for Week 23 (June 2-8, 2018)
Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...