Top Story

e4m_logo.png

Home >> Digital >> Article

Fevicol’s ‘Sticky Banner’ Campaign by Ogilvy Mumbai shows how strong the adhesive is

17-March-2018
Font Size   16
Fevicol’s ‘Sticky Banner’ Campaign by Ogilvy Mumbai shows how strong the adhesive is

No one pays attention to web banners anymore. So adhesive brand Fevicol decided to make a banner that would genuinely stick. And not just figuratively.


The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads can’t escape it.

This effect was achieved by making videos that closely mimicked the ads viewers were used to watching every day, and deploying them as seemingly ordinary pre-roll ads on Youtube.


Sonal Dabral, Vice Chairman and Group Chief Creative Officer: Ogilvy has a long history of creating memorable television commercials for Fevicol. Stories that always leave you with a smile. So when it came to pre-roll ads in digital space we decided to say it in the same Fevicol voice. Quirky little ads that will leave you with a smile and a message that will remain stuck long after the ads are over. Like all Fevicol advertising, we hope the consumers will enjoy this campaign too and will have as much fun watching it as we had creating it.

Vivek Sharma, CMO, Pidilite Industries Ltd.: Fevicol, the leading adhesive brand in India, is known for its innovations in product and marketing, especially its entertaining TVCs and activities. Continuing its tradition of innovation and targeting the young digital generation, Fevicol has devised these creative digital interventions with the aim of pleasantly surprising the consumer while giving its message of unbreakable bonds".

Tags Marketing Fevicol Ogilvy & Mather Fevicol Sticky Banner Campaign

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)