Top Story

e4m_logo.png

Home >> Media - TV >> Article

Deepika Padukone rated as top celebrity brand endorser

08-September-2015
Font Size   16
Deepika Padukone rated as top celebrity brand endorser

Deepika Padukone is the top celebrity brand endorser and has the maximum 5% ad volume share on TV. The popular film actor has moved up from second place last year during the period of January to June according to TAM AdEx data (figures based on ad volumes in terms of seconds). She was followed by Imran Khan and Virat Kohli with a 4% ad volume share each. The celebrities on the list included Akshay Kumar, Ranbir Kapoor, Shakshi Tanwar, M S Dhoni, Anushka Sharma, Kareena Kapoor and Alia Bhatt all with a 3% ad volume share.    

During the same period in 2014 Kareena Kapoor was at the top spot, but has now dropped down to 9th place in the celebrity endorsement list with a 3% ad volume share from 5% earlier. Virat Kohli stayed at the same spot at No.3 with the same ad volume share last year too. Celebrities such as Abhishek Bachchan, Katrina Kaif, Pulkit Samrat, Salman Khan and Anushka Sharma which were in the top 10 list of celebrity endorsers were surprisingly not present in the January-June 2015 list.     

In terms of the product categories which have celebrity endorsement Toilet Soaps rose from No.4 spot last year with a 5% ad volume share to No.1 spot with a 7% ad volume share in the same period this year. Soft drinks moved to No.2 spot from No.1 last year with a minor decline in its ad volume share at 7%. Shampoos category remained to No.3 from last year as its ad volume share stayed the same at 6%. Perfumes/deodorant and auto two wheelers were both with a 4% ad volume share each. Soft drinks non-aerated, hair oils, chocolates and face wash all had a 3% ad volume share. Finally, Milk beverages was at last spot with a 2% market share.   

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...