Top Story

e4m_logo.png

Home >> Media - TV >> Article

DD to go it alone for BCCI rights

12-August-2004
Font Size   16
DD to go it alone for BCCI rights

Three days before the bidding deadline for the four-year BCCI telecast rights, public broadcaster Prasar Bharati has decided to “bid competitively”, according to a source in Prasar Bharati. Although there were talks of it bidding jointly with ESPN-STAR Sports for the India matches to be played between end of 2004 to 2008, Prasar Bharati is determined to go it alone. The bid amount will be decided on Thursday.

The Prasar Bharati board passed a resolution on Wednesday that government must get a “must-carry” legal provision in place for terrestrial rights of DD. Sources indicated that a Cabinet decision was likely soon, to enable DD to get TV rights to all sport events of national importance.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.