Top Story

Home >> Media-TV >> Article

DD inks deal with GCC & Nimbus to air major ICC events

13-August-2004
Font Size   16
DD inks deal with GCC & Nimbus to air major ICC events

On the trail of the successful telecast of the ICC Champions Trophy 2002 and the ICC Cricket World Cup 2003 on DD, the state-owned broadcaster has signed an agreement with GCC and Nimbus to air the major ICC events on Doordarshan for the period 2004-07.

According to the deal, while the matches will be telecast on DD, Nimbus will manage the airtime sales of the event. However, the satellite rights of the event are with SET Max.

The events coming under the contract, include the ICC Champions Trophy 2004 and 2006 and the ICC Cricket World Cup 2007.

GCC which is the owner of the worldwide rights for the ICC events till 2007, pursues along with its revenue objectives, the goal of widest possible reach on television for the ICC events, to develop the popularity of the sport and deliver maximum value to the official partner and sponsors.

Says Ian Frykberg of GCC, “Doordarshan’s 80-plus-million-homes reach serves as an ideal platform to showcase the biggest cricket tournaments in the world and we are pleased that this deal will assist DD in fostering its public service mission.”

DD gets a revenue share towards network telecast fees, accompanied by a minimum guarantee backed by bank guarantees provided by Nimbus. DD is not required to make any investment in rights and fees under this arrangement.

However, DD will telecast 9 matches live – each from the ICC Champions Trophy, and 19 matches from the ICC Cricket World Cup, including all India matches, semis and finals and ‘Big Gun’ matches particularly on weekends.

GCC has appointed Nimbus Communications Ltd – India’s one of the leading broadcast airtime and sponsorship marketing companies, to exclusively handle the on-air sales of these events.

Sunil Manocha of Nimbus remarks, “We are proud to be selected by GCC and pleased to extend our relationship with ICC events, using our decade-long marketing expertise in live sports to provide maximum value to advertisers – GCC and DD.”

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'