Top Story


Home >> Media - TV >> Article

Dance + gives Star Plus ratings spike with high TSV

Font Size   16
Dance + gives Star Plus ratings spike with high TSV

Star Plus, is seeing a change in its current content mix in the recent weeks. On the Sunday of Week 31, Star Plus launched a new dance show called Dance + replacing its celebrity dance reality show - Nach Baliye 7. As far as opening episode performance is concerned Dance + has performed better than its predecessor, which is a well-established show. 

Dance + increased the TSV level (35 minutes) in this slot which indicates the content of Dance+ is more engaging.

The overall performance of Star Plus in the 20:00 to 22:00 slot has seen an upward spike after the launch of Dance +.

Source : TAM Media Research

Analysis conducted by S-Group, an Analytical arm of TAM Media Research

Tags Star Plus Nach Baliye Dance+

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.