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CNN.com unveils global re-launch; outlines new standard for online news

03-July-2007
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CNN.com unveils global re-launch; outlines new standard for online news

CNN.com, a website dedicated to news and information, has unveiled its global re-launch with an intuitive, integrated website that puts users within a click of the global, international and local news and information that’s most relevant to them. With the site’s enhancements and redesign, users can access the news of the day through a story package that provides text, images, video, related stories and user-generated content.

The live online video content that was available through the subscription-only CNN Pipeline is woven into the fabric of CNN.com and is available to all CNN.com users for free, making the service dynamic and user-friendly.

Susan Grant, Executive Vice-President, CNN News Services, said, “To simply describe this re-launch as a site redesign grossly understates what we’re doing at CNN.com. This goes beyond the next level of online news and jumps straight into a fully integrated experience in which articles, videos, images and user-generated content all come together to give users a more enriching, immediate interaction with the news content and information they need and want.”

The improved CNN.com and its international edition will have an integrated multimedia storytelling that puts text, videos, photos, maps, charts and more all accessible on one page. It boasts of unrivalled presentation of video, with the Web’s largest news video offering both live and on-demand, including CNN’s massive online video archive which is all free of charge without need for downloads.

Among other innovations, the website is also looking at more ways for users to engage in news through feedback, content submissions from users with I-Report articles, video, photos and blog commentaries.

Nick Wrenn, Managing Editor, CNN International EMEA (Europe, the Middle East and Africa), said, “We believe that these primary site enhancements will lead to more engaging content, encourage repeat, longer and more interactive sessions and help us deliver further on our commitment to being the premier international news brand in the digital era.”

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