Top Story

e4m_logo.png

Home >> Media - TV >> Article

CNN International chalks out India growth plans

09-May-2008
Font Size   16
CNN International chalks out India growth plans

CNN International is looking at more strategic growth in India in terms of drawing partnerships. Jonathan Davies, Executive Vice President, CNN International, and William Hsu, Vice-President, News Advertising Sales in Asia Pacific, CNN, were in India recently and share some of CNN’s plans with exchange4media.

Speaking on their key markets and where India stood, Davies said, “One of our biggest growth engines is among the developing countries, that includes the Middle East, Central Eastern Europe, Africa and some parts of Asia. We see a lot of growth from these countries and companies within those countries who are trying to place themselves on the global map. In India, we are already seeing a lot of investment happening. And we plan to build the foundation based on these investments.”

Hsu remarked, “Five years ago, India contributed 2 per cent of our total revenues in Asia. Now it is 10 per cent, which is very good. Thus, the Indian market is becoming important for us, given this percentage growth. So, we have plans for investments here and we are looking forward to it.”

He added, “In India, there are two kind of markets for us – the domestic market and the international market. The domestic market is growing very well with CNN-IBN. But on the international side, the growth is more gradual. In the next 12 months, the big story for CNN would be in the news coverage genre.”

Recently, CNN had appointed Sonali Chatterjee as Director, Sales for India and South Asia.

On the distribution front in India, Hsu said that it was growing at a ‘natural rate’. He added that CNN was expanding on the technology front as well, which includes new media platforms like the Internet and mobile phones.

According to Davies, the world was now more interconnected than it was before and that the people who are operating in global companies now realised that one could no longer see the world through the prism of an individual country. “It is necessary to be interconnected between countries to be aware about the events in a particular country and how it could impact that country as well as the world. So, events like global credit crunches, oil price rise or the food crisis all are global stories, relevant for all. We at CNN can join these dots and bring to the world these global issues.”

CNN as a group plans to give Indian companies, or any company in the world for that matter, an opportunity to talk to a highly influential, educated and active population around the world. And given the booming economy in India, the world would listen to what India has to say.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular