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CNBC-TV18 serves up Dalal Street; NDTV Profit goes cerebral with new shows

24-April-2008
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CNBC-TV18 serves up Dalal Street; NDTV Profit goes cerebral with new shows

Viewers can look forward to some cerebral fare on CNBC-TV18 and NDTV Profit. While CNBC-TV 18 turns the spotlight on Dalal Street in its new show ‘Hunt for the bottom’, NDTV Profit has lined up ‘In the Ambit of Business’ and ‘Dream Merchants’. The two shows aim to break the monotony of routine interviews with CEOs by presenting invigorating interactions with the movers and shakers of Indian business and economy.

‘Hunt for the bottom’ would be aired daily at 7:30 pm. It would be a special interview based show, led by stock guru Udayan Mukherjee in dialogue with some of India’s leading analysts and market commentators such as Rakesh Jhunjhunwala; Samir Arora, a fund manager with Helios Capital Management; Shankar Sharma, Vice Chairman and Joint MD, First Global; Manish Chokani, Director, Enam Securities; and Ridham Desai, Managing Director and Co-Head Equity, Morgan Stanley.

The experts would reply to queries on everything pertaining to the current stock market scenario like why the stock market crashed, or why did the huge fall happen, or how much time it would take for markets to recover, etc.

Neel Chowdhury, Vice President, Marketing, CNBC-TV18 and CNBC Awaaz, said, “CNBC-TV18 has always been a category leader in terms of programming forays and innovative content that helps make business more relevant to different constituencies across India. Our interaction with users further validated our belief that business audiences, especially market participants and corporate executives, are continually interested in relevant news and analysis. Considering the growing interest in markets, the result of this strategic intent comes at a time of the Indian stock market crash and with a purpose of answering the questions that are floating around amongst investors.”

NDTV Profit, too, is beefing up its content line-up with two new shows. ‘In the Ambit of Business’ debuts on April 28 and would be aired on alternate Mondays at 8:30 pm, while ‘Dream Merchants’ would be aired on Wednesdays at 8:30 pm with a repeat telecast on Saturdays at 5:00 pm starting April 23.

‘In the Ambit of Business’, which would be hosted by Shaili Chopra, would be a series of special shows that would cover six sectors each quarter. Chopra would be joined by a senior representative from Ambit in every episode along with eminent personalities from the sector under discussion. Topics would encompass the future options and growth opportunities available in the sector and the way forward for each.

‘Dream Merchants’ would focus on the only person who matters more than the CEO – the banker. This eight-part series would include insightful interactions with investment bankers who get the deal going, fix the right price, and strike the right deal. On the show would be the bankers behind the Tata-Corus and Jaguar Land Rover deals that put India in the global business spotlight.

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