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CNBC-TV18 launches Aaj Ka Karobar

19-April-2004
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CNBC-TV18 launches Aaj Ka Karobar

In a bid to do up its bouquet of Hindi programmes, CNBC-TV18 launches ‘Aaj Ka Karobar’ – a comprehensive Hindi news show. As an official release from the leading business news channel informs, the hour-long news show will gauge the mood of the political and economic environment in the country, customise and condition the content in a more precise manner. ‘Aaj Ka Karobar’ premieres on April 19, 2004 at 6 pm.

Anchored by Sanjay Pugalia and Gaurika Chaudhari, the show will cover all the big stories of the day and will bring expert views and foresights from the world of business. The show will extensively cover issues pertaining to personal finance presented and also provide an in-depth coverage of stock markets, health, entertainment, commodities and other aspects, reads the release. Tailored for the growing number of retail investors across the country, the highly popular programme, ‘Your Stock’ will also feature on ‘Aaj Ka Karobar’.

The release quotes B Saikumar, VP, Sales and Marketing, as saying: "Aaj Ka Karobar will give the business consumers across the country a realistic, accurate and insightful picture of the world of business, so that the viewer can use the news to his or her advantage and make the right decisions. This, we believe is a 'can't miss' show, conceptualised for our Hindi speaking viewers and yet another endeavor by the channel to reach viewers beyond the top 10 cities.”

Keeping in view the spirit of booming economy, the channel has introduced new shows on current affairs to its portfolio. ‘Tonight at 10’ and ‘Encounter’ and ‘Awaaz India Alive’ are some of the fresh goodies from CNBC stable. To give an edge to the shows, the group has roped in eminent journalists like Karan Thapar and MJ Akbar.

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