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CNBC Awaaz partners with NSDL and NSE to launch 'Pehla Kadam'

21-July-2007
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CNBC Awaaz partners with NSDL and NSE to launch 'Pehla Kadam'

CNBC Awaaz has announced the launch of ‘Pehla Kadam’, claimed to be India’s first organised investor education initiative. The channel has partnered with NSDL and NSE for this initiative.

Sponsored by Reliance Money, Pehla Kadam is a one-stop destination aiming to answer all new investor queries.

Finance Minister P Chidambaram launched the learner’s kit at an evening dedicated to the new informed investing India. The learner’s kit launched at the event will be handed over to every new investor who opens a demat account across the country.

Commenting on ‘Pehla Kadam’, Haresh Chawla, CEO, TV18 Group, said, “CNBC Awaaz has created an impact as a consumer and business channel in the market in its two years of existence. With our initiatives for our investors, we now have 60 per cent share of the market in the Hindi business news genre. Through our ‘Pehla Kadam’ initiative, we intend to reach prospective investors across India who are reluctant about investing in stock markets largely due to lack of knowledge and understanding of the market and fear of risk.” He further said that being a consumer focused channel, the initiative that had been taken was to empower viewers with information that would help them make intelligent and informed decisions.

The number of people investing money in the stock market is still restricted to a select few though the Indian economy is projected to be growing at 9.2 per cent and maintaining the momentum of growth through financial services with 11.1 per cent in 2006-07. An approximate eight lakh demat accounts were opened over the last one year. However, the uncertainty in the stock market, lack of information and understanding of investment basics hampers the prospective investor and restricts them from investing in the share market.

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