Top Story


Home >> Media - TV >> Article

Channel 7 ties up with to reach out to NRIs

Font Size   16
Channel 7 ties up with to reach out to NRIs

In a bid to place itself on the global map, Channel 7 has entered into an alliance with, one of the largest web portals in the world, marking the channel’s availability on broadband worldwide.

The tie-up, which happened around two weeks back, would enable Channel 7 to reach over two million users of NUM TV worldwide in 38 major countries, including the US, UK, Africa, Hong Kong, and Australia, informed Piyush Jain, Chief Operating Officer, Channel 7.

Channel 7 will be available at a nominal price of $2 per month for all subscribers. As per the agreement, NUMTV will not control the content of the channel, but will only beam the channel through the Internet.

Terming the alliance as a non-exclusive one, Jain pointed out that the wide reach of NUMTV as the reason for tying up with the same. “Channel 7’s stories on the recent Aishwarya Rai-Salman Khan controversy drove a lot of traffic to the channel through NUMTV at the sampling stage. This convinced us of the importance of a worldwide presence for a desired impact. Channel 7 will be looking at the international market seriously and tapping the NRIs is going to be one of the steps the channel will be taking to move up the growth ladder,” he added.

Part of the well-known Chennai-based Pentamedia Group, NUMTV is a web-streaming portal that live streams Indian TV channels through the Internet.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.