Top Story

e4m_logo.png

Home >> Media - TV >> Article

Channel 7 eyes foreign market

28-July-2005
Font Size   16
Channel 7 eyes foreign market

Channel 7 is looking at the international market seriously, and tapping the NRIs is going to be one of the steps the channel will be taking to move up the growth ladder.

The channel was planning to tap the Indian community residing in the US, the UK, Canada, Middle East, South Africa and Australia, said Siddhartha Gupta, Director, Channel 7. “The plans are at a premature stage. However, we are evaluating the markets in these areas and looking for suitable distribution tie-ups,” he added.

Gupta further said that the Indians settled abroad generally did not mind paying subscription charges for an Indian channel. “This works favourably as the revenue is subscription driven, there is zero additional cost and practically minimal local programming. The task is to find good distribution partners and work out a good revenue sharing method,” he explained.

As part of the channel’s domestic plans, Gupta informed that Channel 7 would be available online by the end of the month. “The technical partners are testing it right now. We are working towards the project and the online medium will certainly help us in gauging the global interest towards Channel 7,” he said.

He further said that when the channel would be available online, most of the international Indian visitors would get an opportunity to grab the latest. “Even if from the three million hits, 10 per cent convert to subscribers, it works well for the channel,” he pointed out.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...