Top Story


Home >> Media - TV >> Article

CESP Certification validates representativeness of BARC India’s TV Measurement Panel in April 2017

Font Size   16
CESP Certification validates representativeness of BARC India’s TV Measurement Panel in April 2017

The representativeness of BARC India’s Panel, the cornerstone of its TV Viewership measurement system, has been certified by CESP, a global multi-media body that audits media research. CESP is a joint industry committee that specializes in audience measurement audits and has worked in more than 20 countries. The certification further strengthens BARC India’s credentials of capturing “What India Watches”, based on a truly representative TV panel.

CESP’s certification validates that BARC India in April 2017 has successfully aligned its research design and data collection methodology with the best international practices. BARC India has also received representativeness certification on Broadcast India 2016, the Establishment Survey which was the basis for the new universe estimation that was rolled out earlier this year, and also forms the basis for ongoing panel home expansion.

The certification has been awarded on the strength of quality benchmarks defined by BARC India Board and Technical Committee. The BARC India representativeness certification was also mapped against “Global Guidelines for Television Audience Measurement” (GGTAM) and CESP best practices based on panel audits conducted in more than 20 countries in the world.

“CESP Scientific Committee fully certifies the representativeness of BARC India panel. Our Scientific Committee was really impressed with the quality of BARC India’s research design and deployment of panel homes. Considering the size of India and challenges for representativeness, the mission was fully achieved,” said Olivier Daufresne, Director of International Projects, CESP.

“It is a proud moment for all of us at BARC India. Panel home selection is the key to true representation and robust TV viewership measurement. It is important to have the right mix of panel homes to be able to then extrapolate the data and report “What India Watches". The certification is a stamp on the great work that our team has been doing,” said Partho Dasgupta, CEO, BARC India.

Tags BARC India TV viewership Partho Dasgupta

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3