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Cellcast launches Sumo.TV, a UGC platform for television

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Cellcast launches Sumo.TV, a UGC platform for television

After its recent launch in the UK, Sumo.TV is now being launched in India. Sumo.TV claims to be the world’s first multi-platform user generated content (UGC) and is running a 24-hour channel in the UK. The channel provides its content providers a platform to showcase their products through their website and also helps them in coming up on television. The content providers also get some revenue out of the distribution of the product over various platforms like TV, mobile, etc.

Mahesh Ramachandra, VP, Cellcast Plc, UK, said, “Sumo.TV invites individuals to share their personal or creative videos that could be featured on prime time television.” Speaking about the future projects in the pipeline, he mentioned about the anticipated launch of channels in Brazil, South East Asia and France.

Pankaj Thakar, CEO, Cellcast Interactive India, said, “We are creating a platform for UGC to be on TV in real time. The channel offers all content creators an outlet to share their content with millions through the power of television and also monetise it.”

Revealing the promotional plans employed for the platform, Thaker further said, “We have three different contests on the site running for three months, which will reward the winners and also help some of the participants to be on primetime TV and earn from it as well.” He added that they were currently in talks with a number of television channels in India to air the video content. The channel already has an advertisement-based revenue model in place.

Commenting on this UGC platform, Atul Phadnis, CEO and Chief Evangelist, Media e2e, said, “The timing of the launch of Sumo.TV is right, when UGC is the buzzword right now in the country.” Gautam Shiknis, Co-founder and MD, UTV-Palaor, said, “It will be a great tool for short movie producers as there is a dearth for a platform for them in the country.”

The UGC website allows users to create playlists of their videos and also incorporates features like editing the video. Users can upload their video content from a computer or even a mobile phone.


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