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Celebrating 60 : TV channels salute the spirit of Independence

13-August-2007
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Celebrating 60 : TV channels salute the spirit of Independence

It’s been 60 years of Independence and the media industry has seen dramatic changes in both its look and conceptualisation of its programming. At large, the broadcast industry has witnessed a boom in the last 17 years. So saluting the spirit of being free, as a medium of communication, television has left no stone unturned in expressing its gratitude of being free.

The television industry, which can be classified into many genres like GECs, news channels, children’s channels and many others, will speak the singular language of the spirit of being free. Though each of these channels will differ with its respective programming line-up, it is evident that every channel will speak about India over 60 years, in a language understood by every Indian, regardless of caste, creed or religion. exchange4media brings a report on the plans of certain channels on this year’s August 15.

GECs
Starting with Star Plus, the line-up of the day on the channel will start with hosts Sajid Khan, and Sarita Joshi, the ‘Baa’ of ‘Baa Bahoo Aur Baby’ fame. Celebrities from film and television will constitute the event’s proceedings. The show will be divided into three acts. ‘Azaadi Ke Rang Dopahar Ke Sang’ will be aired in the afternoon time slot of 1.30 pm-2.30 pm, following the telecast of the film ‘Krrish’, from 2.30 pm-6.30 pm. The evening act will feature a two-hour special episode of ‘Amul Star Voice of India-Independence Day Special’. This will be telecast from 6:30 pm-8:30 pm.

Sony Entertainment Television will telecast ‘Boogie Woogie Chhote Ustad Marathon’ from 8 am-12 noon, followed by ‘Indian Idol Marathon’ from 12 noon-6 pm. Next will be a three-hour laughter riot with ‘Comedy Circus Marathon’ from 6 pm-9 pm. The channel had also planned a special live telecast from 9 pm onwards, ‘Nokia Dil Se Dil’. The show would be a live musical telecast from the border of Indo-Pak. However, Sony officials have confirmed that the show has been scrapped as the government has suspected a terrorist attack on the sets of the show.

Sab TV has also planned a special video shot for this Independence Day. The video has been directed by Anurag Basu.

On the other hand, Zee TV had already aired ‘Sa Re Ga Ma Pa Challenge 2007- Independence Day Special’ on August 11. The show had former cricketer Kapil Dev as the special guest for the week. The episode being an Independence Day Special, all contestants paid tribute to their motherland by singing patriotic songs.

News Channels
NDTV will present the viewers a bouquet of special shows on August 15, in sync with the spirit of this special day. NDTV India will begin walk down the memory lane and celebrate 60 years of Indian Independence with ‘India 60: All Through The Day’, while ‘Azad Hamsafar’ will be aired at 7 pm. ‘Freedom at Midnight: 60 years of India and Pakistan’s Independence’ will be aired at 10 pm on NDTV 24x7. A one-hour special light-hearted comedy show called ‘Sidhu Hit Wicket’ will be aired at 8 pm on NDTV India. From 9:30 pm-11 pm, both the channels will showcase the 14th episode of ‘Jai Jawan’, with actress Priyanka Chopra.

Realising the need of how the 60th year of Independence is an opportune occasion to review our past and prepare for the future, CNBC-TV18 will present a panel discussion ‘Next 60’ with some of the prominent members of India Inc. The panel will be chaired by Kamal Nath, Minster of Commerce and Industry, and will be moderated by Raghav Bahl, Editor-in-Chief, TV18 Group. Some of the members who will be a part of this discussion are Mukesh Ambani, Chairman and Managing Director, Reliance Industries; Azim Premji, Chairman and CEO, Wipro Technologies; and Sunil Mittal, Chairman and Director, Bharti Group, among others. The programme will be aired at 10 pm.

Times Now has already kickstarted a special line-up to track India’s journey over the last six decades, encapsulating the highs and the lows, the triumphs and the glories of the country. From July 28 onwards, the channel showcased ‘India’s 60 years of being free’. The celebration of India’s 60 years of Independence on Times Now comprises weekend shows like ‘Total Recall’, ‘India in 2067’, ‘The Border’, ‘Celebrating India’, and ‘Voices of Freedom’. The line-up will end with a panel discussion with several prominent personalities sharing their opinion on India, ahead on August 15.

Zee News is branding itself as 'Jawan Hai India' on the eve of Independence Day. The channel will showcase a documentary featuring 60 days before Indian Independence, from 8 pm-9 pm on August 14. This will be followed by a rock concert organised by the channel, with performances from bands like Dhundh and Bandish, which will be aired from 10 pm-1 am. On August 15, the channel will kickstart its Independence Day line-up with the Prime Minister's speech at 7 am, following which shows like ‘15 August 15 Reporter’, ‘60 Saal Ka Jawan Bharat’ and ‘Azadi in Bollywood’ will be aired.

Kids channels
Cartoon Network will promote Indian animation by acquiring and showcasing its 15th homegrown Indian animation movie ‘Bal Hanuman’. The film will be premiered on Cartoon Network Theatre on August 15 at 1 pm. In an additional tribute that will go on throughout this month, Cartoon Network Theatre will showcase some of the other popular Indian animations acquired by Cartoon Network, under the aegis of ‘Made in India’. The special line-up that will air every Sunday at 12 noon includes ‘Pandavas - The Five Warriors’ on August 12, ‘Legend of Buddha’ on August 19, and ‘Vikram Betal’ on August 26.

Disney has lined up a movie marathon of the four superhits; ‘George of the Jungle I’ at 10 am, ‘The Jungle Book II’ at 12 noon, ‘101 Dalmatians’ at 2 pm, and ‘The Incredibles’ at 4 pm, on August 15. Jetix will celebrate Independence Day with the ‘The Jetix Independence Day Showdown’, from 9 am-9 pm, featuring the season finales of hit series like ‘Galactik Football’, ‘Dragon Booster’, ‘Power Rangers SPD’, ‘Monster Warriors’, ‘Fantastic Four’ and few others.

Hungama TV will bring unlimited fun on Independence Day with six hours of kids’ favourite shows with ‘Shinchan’ from 1 pm-3 pm, ‘Adventures with Zoran’ from 3 pm-5pm, and ‘Doraemon and his friends’ from 5 pm-7 pm.

Nick plans to celebrate this Independence Day with ‘Perman Marathon’. The back-to-back marathon will be aired from 12 noon- 8 pm. Besides, the channel will also air vignettes of fun sessions with children talking about their India, and their take on Independence Day.

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