Top Story

Home >> Media-TV >> Article

Carried Yesterday: BARC India to appoint Nielsen India and Gain Theory as Strategic Consultancy Service Providers

18-March-2017
Font Size   16
Carried Yesterday: BARC India to appoint Nielsen India and Gain Theory as Strategic Consultancy Service Providers

BARC India is slated to appoint Nielsen India and Gain Theory as Strategic Consultancy Service Providers confirm industry sources.

Sources familiar with this development and also closely involved in the decision making process have confirmed that Nielsen India and Gain Theory would soon be appointed to provide independent strategic consultancy to BARC India data subscribers.

It can be recalled that in November last year, BARC India had sought RFPs from experienced consultancy firms to meet this need gap. While the broadcast sector had expressed a need for such services, Ministry of I&B guidelines prohibit ratings agency from any direct consultancy or advisory role, on account of potential conflict of interest with its main goal of publishing TV ratings.

Nielsen India and Gain Theory have been chosen from a list of 20 that had responded to BARC India’s RFP, and BARC India is said to be currently in the process of inking these agreements.

Of the 20 companies that had applied, 6 were found eligible based on qualification norms in the RFP. The final two firms are said to be chosen by an Expert Committee drawn from industry representatives, through a screening process, on the basis of their pan-industry expertise and experience in delivery of such services and their team credibility and strength.

Weekly viewership data will continue to be delivered directly to subscribers via BARC India’s proprietary BMW system. However subscribers will now be able to choose from either of the two firms, for consultancy and advisory services based on analysis of viewership data , enabling them to effectively utilize, strategize and plan basis BARC India data.

Tags BARC India

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before